A Note from Our Founder
White Noise The Label was created to reflect how we live today—fluid, dynamic, and constantly in motion. The way we experience fashion has changed: what was once reserved for night now belongs to the day
My vision was to open the world of high fashion beyond its traditional boundaries—collections shaped by the elements of nature and inspired by the culture and music that move us.
As founder, I have been present at every touchpoint, from the selection of materials to the final design, ensuring that nothing falls short of the standard I envisioned for you. Every element is built on intention, creating designs that are versatile, enduring, and quietly powerful.
White Noise is more than a label. It is a movement—a frequency that disrupts convention and redefines how we experience luxury: inclusive, forward-looking, and marked by effortless sophistication.
Welcome to White Noise. We can’t wait for you to make it your own
Tugba
Every product is crafted with versatility and longevity in mind. Bags come with extra straps, shoes feature adaptable details — each piece transforms with you, from day to night, season to season.
This is multi-use luxury: timeless design, refined craftsmanship, and innovation that makes every product an investment built to last.
