Auzmena was founded by Tugba Dogan, built on resilience, vision, and years of credibility in shaping luxury.

In 2016, Tugba led Auzmena’s first master franchise: Wanted Shoes — brought from
Australia and launched in the UAE. That success became the foundation for a franchising model built for global expansion.

Before launching its first brand, White Noise The Label, Tugba invested years into
meticulous research and development. Every detail — from materials and design to supply
chain and customer experience — was carefully built with the long-term in mind. The goal was never to create a brand that comes and goes, but to establish a franchise with the strength to become a household name.

Auzmena is built from consumer to consumer — listening, adapting, and delivering
timeless quality without compromising price. White Noise is the first of many brands to carry this philosophy forward.

From here, we build a legacy.