White Noise The Label

The Family

Not a loyalty programme. An invitation. One sign-up opens the White Noise The Label world — and your access deepens as your relationship with the house grows.

Join / Log in

How it works

01

Join the Family

One sign-up unlocks the White Noise The Label world.

02

Elevate your access

From private events to dedicated shopping services, your level grows as your relationship with White Noise The Label deepens.

03

Unlock the experience

Drops, music, events and concierge — a world only a few can hear.

The Levels

Level 01

Family

Create an account

  • Access to The Label drops — No.101 editions
  • White Noise The Label × DJ playlists and sets
  • Early previews of new collections
  • Invitations to brand communications & editorial
Level 02

Private Access

AED 50,000 lifetime spend · automatic

  • Everything in Family
  • Invitations to private events — launches, pop-ups, collaborations
  • Priority private shopper, by appointment
  • Early RSVP to limited collaborations
Level 03

Inner Circle

By invitation

  • Everything in Private Access
  • Dedicated concierge — styling and private appointments
  • Dinners, trunk shows and DJ experiences
  • First look at collaborations before release
  • Bespoke and one-off commissions
Join the Family

Level & privilege FAQs

How do I join?

Create an account with your email — you become a Level 01 Family member immediately. Any previous online purchases under the same email already count towards your level.

How do I move to the next level?

Level 02 — Private Access unlocks automatically once your lifetime spend with White Noise The Label reaches AED 50,000. Level 03 — Inner Circle cannot be earned or requested. It is extended personally by White Noise The Label.

How long do I keep my level?

Your level never drops. Once reached, it is yours, and every purchase continues to count towards your relationship with us.

Do my privileges expire?

No. Drops, music, previews, events and concierge last as long as your membership.

Does every purchase count?

Yes. Every online order placed with your membership email counts towards your lifetime spend. Refunded amounts are deducted.