A Note from Our Founder


I created White Noise The Label not as a brand, but as a frequency. When you tune into it, you enter my world — one shaped by elements, energy, and intention.

Every space, sound, and detail is designed to make you feel something real. This is a sensory landscape where music, movement, and the emotional resonance of crystals converge.

Our pieces are crafted to editorial standards — sculptural, elevated, and uncompromising in quality, yet accessible to all. Here, luxury is quiet, but presence is loud.


We’re not here to follow trends; we’re here to offer a place where you already belong.

The frequency is set —

how you interpret it is entirely yours.

Fusion Ranges

The Fusion ranges are built on the idea of continuity and evolution. A color or material introduced in one season is later revived and reimagined in another, giving each element a longer design journey. This approach allows collections to flow into one another, creating wardrobes with depth, coherence, enduring value.

OUR VALUES

Every product is crafted with versatility and longevity in mind. Bags come with extra straps, shoes feature adaptable details — each piece transforms with you, from day to night, season to season. This is multi-use luxury: timeless design, refined craftsmanship, and innovation that makes every product built to last.

WNTL Leather Care Guide

General care for all our custom-dyed European leathers

1_Daily Maintenance

  • Gently brush off dust or debris weekly using a soft-bristle brush or soft cloth.
  • Keep leather items away from direct sunlight, heat sources, and sharp objects to prevent damage.

2_Cleaning

  • Spot-clean lightly when needed using a damp cloth with warm water—use a circular motion.
  • For deeper cleaning, do it only twice a year—never machine wash. Let items air-dry naturally (away from heat or sun) for at least 10–12 hours.

3_Dealing with Scuffs & Scratches

  • To reduce visibility of scratches: gently bend the leather back and forth over the scratch, and add a drop of leather oil or conditioner during the process.
  • Avoid wipes containing alcohol, perfume, or dye when cleaning scuffs—opt for a damp soft cloth or baby wipe.

4_Conditioning

  • Condition at least twice a year, or more often in dry environments—once the leather starts to feel dry or looks dull.
  • Use natural oils (e.g., neatsfoot, mink, coconut, or olive oil) or dedicated leather conditioners.
  • Before full application: test the conditioner on a hidden spot for about an hour to check for discoloration. Then, apply evenly with a microfiber cloth in circular strokes. Let it rest overnight, and afterwards buff off any excess with a dry cloth.

5_Storage

  • Store leather in a cool, dry place. Avoid tight spaces and direct sunlight.
  • Maintain shape by lightly stuffing with acid-free materials (like tissue paper), and cover with breathable fabric (e.g., dust bag or cotton pillowcase)—avoid plastic bags.
  • Hang belts vertically; for bags, stand upright and cover when not in use.