HEARD WITHOUT SOUND

The frequency is set. How you interpret it is entirely yours.

HEMATITE NOIR

Arriving January 2027

Discover the Hematite
The Code

White noise is every frequency at once.
We made something for the few who can hear it. If you can't hear it, it wasn't meant for you.

Discover the Set
The Lineup
Garnet Nougat held in her lap, ivory dress, pale wood floor
The Icon

GARNET.

A structured shoulder bag in creamy nougat leather, with an architectural silhouette and sculptural gold hardware. Day to evening, without a change.

AED 1,450

The Film · Music

THE SOUND
OF THE FREQUENCY.

Music is the soul of the house. Turn the sound on.

JOIN THE FAMILY

Private sets recorded for the house. First access to every drop.

First accessPrivate playlistsEarly drops
THE CIRCUIT, Issue 01, The Founding Issue, by White Noise The Label. On the cover, she sits in black with a black bag on her knee, and he stands in a black shirt with a black crossbody with the silver WN. Not louder. Closer. Inside: why White Noise The Label, named for a feeling, White Noise The Label x DJ Alexawi, Three Sips on the Palm, one of one. The magazine · Issue 01 The Founding Issue. Read the issue